LinkedIn has expanded its Connected TV advertising services by adding Google Display & Video 360 (DV360) as a buying option. This allows B2B advertisers to reach professional audiences through streaming TV while managing campaigns using Google’s advertising platform.

The update was announced on October 22, 2026. It gives advertisers another way to manage LinkedIn CTV campaigns without changing their existing programmatic advertising system.

Professional Targeting Comes to Google DV360

With this integration, advertisers can reach professional audiences using LinkedIn’s targeting data, including job titles, industries and seniority levels. This allows B2B brands to focus their advertising on relevant business professionals through eligible Connected TV campaigns.

The integration offers several advertising features:

• Professional Targeting: Advertisers can use LinkedIn’s professional data to reach specific business audiences based on their roles, industries and seniority. This helps make campaigns more relevant to the intended audience.
• Streaming TV Ads: Businesses can display video advertisements across eligible premium Connected TV platforms, reaching professional audiences while they watch streaming content.
• Campaign Management: Advertisers can plan, manage and monitor eligible Connected TV campaigns through Google Display & Video 360, using its existing advertising tools.
• Flexible Buying: Campaigns can be purchased through LinkedIn Campaign Manager or supported programmatic buying platforms, giving advertisers more flexibility in managing their media budgets.
• AI-Powered Tools: Google’s Gemini-powered DV360 features can assist advertisers with campaign planning, optimization and reporting, helping them manage advertising activities more efficiently.

This can help advertisers include professional audiences in streaming TV campaigns alongside other digital advertising channels.

LinkedIn Shares New Advertising Performance Figures

LinkedIn reports that its Connected TV ads were 2.6 times more effective at increasing awareness among B2B audiences than other CTV offerings included in its research.

The company also reports twice the effectiveness when CTV ads are combined with other LinkedIn advertising formats.

These figures are based on LinkedIn’s cited research. Results may differ depending on the campaign and audience.

Availability Limited to US Campaigns

The new DV360 buying option is currently available for campaigns targeting audiences in the United States.

Advertisers can contact LinkedIn or Google representatives to learn about campaign access.

The update gives B2B advertisers more flexibility when buying streaming TV ads and reaching professional audiences through a programmatic platform.