Explore ChatGPT Ads Adds New Tools for Ad Testing and Campaign Management
ChatGPT Ads is adding new tools to make campaign management easier for advertisers.
The biggest addition is a new ChatGPT Ads Plugin for ChatGPT and Codex. It allows advertisers to create ads, test different versions, analyze campaign results, and get recommendations using natural language.
The update also improves custom audiences, carousel ad reporting, and budget management.
New ChatGPT Ads Plugin
With the new plugin, advertisers can use a simple prompt to work on their campaigns.
They can provide campaign notes, a website, or a brief. The plugin can then use that information to create ready-to-launch ads.
It can also help with:
- Creating different ad versions
- Setting up A/B tests
- Analyzing campaign performance
- Finding campaign delivery issues
- Tracking results
- Suggesting changes based on performance
- Previewing changes before they are applied
The advertiser remains in control. Any changes suggested by the plugin need to be approved before they are applied to campaigns.
A/B Testing Becomes Easier
The plugin can create multiple versions of an ad so advertisers can run A/B tests.
For example, an advertiser could test two different headlines for the same campaign. The results can then show which version gets better engagement or conversions.
This gives advertisers a simpler way to test new ideas without creating every ad variation manually.
Custom Audiences Can Be Updated
Advertisers can now make changes to their existing custom audiences.
This means they can adjust an audience when their campaign targeting changes instead of creating a completely new audience list each time.
It makes ongoing audience management easier and more flexible.
More Detailed Reporting for Carousel Ads
ChatGPT Ads is also adding product-level reporting for carousel campaigns.
When several products appear in one carousel, advertisers can now see impressions for individual product cards.
They can also access product-level data through the public Insights API.
This gives ecommerce advertisers a clearer picture of how each product is being displayed within a carousel, rather than only seeing the overall carousel results.
Automated Budget Pacing
Campaigns that use a total budget now have automated pacing.
The system is designed to spread campaign spending across the full campaign period. This reduces the need for advertisers to constantly monitor how quickly the budget is being used.
Other Recent ChatGPT Ads Updates
The latest features follow several other updates to ChatGPT Ads.
In August 2026, ChatGPT introduced carousel ads that allow multiple products to appear in one sponsored block.
Product-feed campaigns also received conversion-optimized CPC campaigns in beta.
Advertisers can now exclude specific geographic locations from their campaign targeting.
Earlier updates added:
- Custom audiences
- Audience-level bid multipliers
- Additional performance metrics
- Account-level campaign insights
What This Update Changes
The new features bring more campaign work into one workflow.
Advertisers can start with a campaign brief, create several ad versions, and use them for A/B testing. Once the campaign is running, they can review performance and use the plugin to identify areas that may need attention.
The improved audience controls make targeting easier to manage, while product-level reporting gives ecommerce advertisers more detail about their carousel ads. Automated pacing also helps manage spending throughout the campaign.
One Limitation
ChatGPT Ads is still developing, and some campaign data remains less detailed than what advertisers may be used to on established advertising platforms. In particular, reporting currently provides limited visibility into audiences and search queries compared with platforms such as Google Ads and Microsoft Ads.
This means advertisers may have fewer details available when analyzing exactly which queries or audience attributes are driving campaign activity.
Still, the latest updates show that ChatGPT Ads is moving toward a more complete AI-powered campaign management experience.
With the new plugin, advertisers can use natural language to create ads, test variations, analyze results, and review campaign recommendations from within ChatGPT or Codex.
